ENTERPRISE EVENTS

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Shengxuerong was founded by Mr. Hou Yuqian in 1988 as a trading company mainly engaged in the import and export processing of cashmere raw materials and fabrics. Due to the gold rush in the 1980s and his tireless curiosity about "foreign goods", Mr. Hou visited more than 20 European, American and Asian countries in the past 10 years, In particular, he visited the best fabric manufacturers and raw material suppliers in Italy and Britain many times, and also took Alxa Left Banner in Inner Mongolia The best cashmere in the world - explore the possibilities of processing technology and the future of knitting.

In the early 1990s, a team of independent R & D and garment design was established and gradually improved, focusing on the personal customization service of imported fabrics, and began to try the seriation design of cashmere garments to meet the needs of the pan trend.

In the mid-1990s, deeply moved by the booming shopping desire and the popularity of advertising in the mainland, St. Xuerong opened its first exclusive store on Nanjing East Road in Shanghai at that time. So far, we have 239 stores in China.

In 2005, we began to think about making a century old store, so the English brand "Edelweiss" of Saint snow velvet was born. At first, we opened a small store of less than 80 square meters in croixdes petits champs street near the Louvre, just to bring the best natural materials, the best knitting technology and our love for sweaters overseas and start a long precipitation period.

In 2016, the pan art and culture research studio social life of thoughts joined the product structure transformation of the saint snow velvet brand, combing the 30-year product history of Saint snow velvet inch by inch, creating two classic series that will always exist, heritage 1988 and 1662 blue.

Now? We launched a new brand logo to The graphic of "boat" is used as a carrier to commemorate the history of Saint snow velvet's experience of the whole trade wave in the 1980s, and also to warn our family members of the original intention of brand creation and the significance of inheritance. We have successively opened 14 stores in Paris and Lyon, Belgium, Brussels and Tokyo, Japan, and stopped all actions to expand stores. We are ready to do so forever.